Danny McBride Reveals Secrets Behind Dundee Super Bowl Commercial
01:40, Feb 7, 2018
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He further revealed, "It's a tourism ad for Australia", shutting the buzz on the possibility of a movie based on the original comedy film, which starred PaulHogan.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building.
"And we just think it would be great for the Northern Territory to showcase what we have to the whole world".
Hemsworth said there has been a lot of interest from folks in seeing the movie actually come to fruition - and it did get him thinking.
"Trailers" for the film, which led with the tagline 'The son of a legend returns home, ' saw United States comedian Danny McBride star as Brian Dundee, the long lost son of Mick Dundee, and Avengers superstar Chris Hemsworth play his sidekick, Wally Jr.
Chris Hemsworth has ruled out the idea of starring in a rebooted Crocodile Dundee franchise in the wake of the it's-not-a-trailer-it's-an-ad campaign for Tourism Australia in which he appears.
The minister went on to explain that the campaign, which also featured fake teaser trailers starring Russel Crowe (who is actually Kiwi), Margot Robbie, Hugh Jackman and other famous local faces, was all part of Tourism Australia's strategy to "aggressively target" the USA market.
"This Tourism Australia campaign in the United States of America places a focus on the outback which is what we are known for", Moss said.
Unlike most Super Bowl ads, today's commercial is just the beginning of Tourism Australia's 2018 marketing push. "That's the challenge that this new campaign is seeking to address", Sullivan said.
"Whilst Australia ranks highly among Americans in terms of desirability and awareness of our tourism offerings, we lag behind our competitors when it comes to actual bookings".
The final fake trailer was seen by an estimated 100,000 millionaire Super Bowl viewers.
Damian Eales, chief operating officer, publishing at News Corp Australia, said: "At News Corp, we believe it's time for Crocodile Dundee to be made for a new generation".
A key focus of the $50m package is to leverage and grow worldwide tourism to create demand and build awareness for premium Australian wine, which assistant minister for agriculture and water resources Anne Ruston said is one of Australia's most important industries.
"Aussie icons like Chris Hemsworth, Margot Robbie and Hugh Jackman are huge in the U.S., their popularity will help showcase Australia and get the message out to visit Australia", he said.
Tourism Australia's global media services agency, UM handled media duties on the project.
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