Food Delivery Is Now On The Menu On Facebook

Facebook Monday officially announced a new feature that allows its U.S. users to order food from local restaurants.

The social media giant has a new function called "Order Food".

Launched on Friday, the Order Food section can be found in the Explore menu for desktop and mobile users. The move to present food ordering is one that enables Facebook to keep clients inside its application for longer periods, rather than seeing clients exit to different applications for normal tasks like ordering a pizza.

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Facebook also teamed up with restaurant chains like Papa John's, Five Guys and Panera, the company said. In this way, Facebook does not have to compete with them as it has partnered with these services.

In creating this new feature, Facebook worked with other app-based delivery systems, including Delivery.com, Grubhub and Seamless, among others, as well as restaurants that utilize in-app ordering.

Accessing this feature is very easy and simple. You can also select which service you want to use for takeout or delivery if the restaurant offers multiple options. And once you select what you need, you can click on "Start Order" to place your order.

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The company has been testing the functionality since 2016, and has now brought it to all users in the United States, across iOS, Android and the desktop.

"People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them", added Mr Himel. For example, if you have an account with Delivery.com, you can easily order with your existing login.

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