Apple TV 4K launched

It is said to provide 2X faster CPU performance and 4X graphics compared to previous-generation Apple TV.

Apple is also stepping up by to bring more content for their Apple TV 4K platform by partnering with movie studios.

Customers will be able to order both Apple TV 4K models from September 15 with availability beginning from September 22 in the U.S. and 21 additional countries and regions and worldwide soon after.

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Apple announced the new Apple TV 4K today as a new streaming box for your living room with more powerful hardware that drives a major visual upgrade.

Most viewers tuned into Apple's event at the Steve Jobs Theater inside the company's new headquarters looking for information about the latest iPhone, or perhaps the third version of the Apple Watch.

In addition to the lowered price point, Apple is also giving iTunes customers a free UHD version of any film they previously purchased in Digital HD that is now available in 4K. By the end of the year, Apple TV app will be introduced in seven more countries.

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Amazon, Roku and Google's Chromecast have already been updated to support 4K resolution, so the Apple TV 4K brings the iPhone maker's set-top box onto the same playing field. The larger story here is support for HDR, which I can attest makes a big difference, providing far more vibrant colors than traditional color on TV screens. You'll be able to control elements of your smart home, including the upcoming Apple HomePod.

Apple TV 4K will also allow users to view live sports and also, if you have your favourite teams selected, it will prioritize those over others. Apple finally catches up to the competition with 4K HDR support that can deliver much better looking videos on your TV or Projector.

After months of speculation, Apple officially announced the new version of its Apple TV box, which will be sold alongside the existing model.

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As the name suggests, the headline feature of the Apple TV 4K, is 4K Ultra HD resolution (2160p). Preorders for the new device start September 15th and it will be available from September 22nd. Apple has also redesigned the Apple TV user interface in 4K.


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