Bruce Springsteen extends his Broadway concerts

Those who couldn't were dismayed to see numerous tickets for the in-demand shows showing up nearly immediately on ticket-reselling site StubHub at wildly inflated prices - despite Ticketmaster instituting its Verified Fan program meant to shut down scalpers.

"#SpringsteenBroadway has been EXTENDED!" the ticket outlet tweeted, with a follow-up tweet explaining that fans who had previously registered to purchase tickets will not have to register again.

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Originally scheduled to close in November, the show was extended through February after the original block of tickets sold out in a matter of minutes Wednesday.

Ticketmaster had previously implemented a new system called the Verified Fan program created to help circumvent bots, scalpers and resellers scooping up tickets immediately, and level the playing field for dedicated fans.

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This means fans are in a frenzy to get their hands on tickets, with tickets that were snatched up being scalped at sky-high prices. Tickets will go on sale September 7. Ticket resellers often use such software to buy tickets to popular shows and concerts en masse, then resell them at a premium.

Ticketmaster announced yesterday that Bruce Springsteen's upcoming residency at Walter Kerr Theatre, Springsteen on Broadway, would more than double in duration.

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Earlier this month, Bruce Springsteen announced plans for a run of "personal and intimate" performances this fall at Broadway's Walter Kerr Theatre.


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