Targeted Ads Headed to Facebook Messenger

Facebook announced the expansion of ads on its Messenger. Once clicked, the ad will automatically redirect the person to a destination which can either be a website or a Messenger conversation. She added: "And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we're able to continue to optimise our advertising spend and further drive business results".

The ads will start rolling out slowly.

Stan Chudnovsky, Messenger's head of product, said toVentureBeat that while advertising is "not necessarily everything... it's definitely how we're going to be making money right now". You will soon start seeing advertisements in this space.

More news: Swimmer injured in shark attack in Miami

The ads look similar to those found on Facebook's newsfeed and will sit between your recent conversations - they won't appear in private messages, thankfully. We'll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.

Get ready to see more ads popping up in Facebook Messenger. In those limited tests, Facebook placed a small number of ads on the Messenger's mobile app homepage.

Although Facebook #ads had been trialed in Thailand and Australia, it seems like #Facebook is still issuing ads on its #Messenger all over the world.

More news: Burhan Wani death anniversary: Army reviews security situation in Kashmir Valley

However, the reaction of users to the Messenger ads inserted into their home screens needed to be seen. According to VentureBeat, ads will be specifically created to target each individual user, similar to how they function on the rest of the website and Instagram. Now with ads becoming mainstream in the home screen, it, however, could be the end of the year for the same to reach all its billion-plus users.

It is not known whether people will welcome the updates user experience involving ads. The businesses will also have the option to send paid messages to users.

More news: Utah 'Wary' Of Data Request By Trump's Voter Integrity Commission


Popular
  • Americans divided on impact of religion

    Americans divided on impact of religion

    The error attributable to sampling that would be expected at the 95 percent level of confidence is at +/- 2.3 percentage points. In contrast, a large majority of Democrats, 72 percent, say colleges and universities have a positive effect on the country.
    Shadow of Mordor free this weekend

    Shadow of Mordor free this weekend

    The game begins on the night of Sauron's return to Mordor , as his Black Captains brutally execute the Rangers of the Black Gate. There's a new update for Middle-Earth: Shadow of Mordor that will let you bring your most powerful Nemesis into Shadow of War .
    Spider-Man: Homecoming VR Experience Out Now

    Spider-Man: Homecoming VR Experience Out Now

    Watts wanted the audience to feel as they were always right there, with Spider-Man. Like, I wish my movie could be just, only, a series of complete surprises.
  • Al-Jazeera Under Pressure To Close

    Al-Jazeera Under Pressure To Close

    Kuwait is acting as mediator in the crisis between Qatar and Saudi Arabia , the United Arab Emirates, Bahrain and Egypt . Qatar on Thursday said the list contained some demands impossible to meet because the underlying accusation was untrue.
    Rockets, Nene hit snag in deal, re-enters free agency

    Rockets, Nene hit snag in deal, re-enters free agency

    So what happened? Well, Nene is 34 years old, and a four-year contract would therefore carry him into his age-38 season. Now that they're securing depth after signing Nene to a cheap deal, their roster is looking strong across the board.
    House Passes Bills Cracking Down On Immigration And Sanctuary Cities

    House Passes Bills Cracking Down On Immigration And Sanctuary Cities

    He said that Steinle needlessly died, and that sanctuary policies send a message that immigration laws can be ignored. But nothing matches his border-control vows that culminated with the House passage of two bills on sanctuary cities.
  • Meningitis vaccine could help combat sex disease

    Meningitis vaccine could help combat sex disease

    Petousis-Harris' group cautioned that the study population might differ from the general population in several respects. But even a few years of protection could help significantly reduce the spread of gonorrhea, experts argue.
    The top-scoring England Test skippers on debut

    The top-scoring England Test skippers on debut

    He shuffled down the pitch to Moeen Ali and chipped the ball straight back to the bowler to be out for just two. His return gave Ali overall figures of 10 for 112 - the first 10-wicket match-haul of his 38-Test career.
    Marine Le Pen under investigation for misuse of European Union funds

    Marine Le Pen under investigation for misuse of European Union funds

    The French judiciary has already requested that the European Parliament lift Le Pen's immunity. Le Pen's bodyguard Thierry Legier was also questioned by investigators but was not charged.
  • Health care protest reaches Senate GOP offices

    Health care protest reaches Senate GOP offices

    Senate Majority Leader Mitch McConnell called off a pre-recess vote on the Senate's measure, when it appeared it would fail. McCain compared the process for the BCRA to the one the Affordable Care Act went through.
    Recent Pa. high school graduate fatally shot in road rage crash

    Recent Pa. high school graduate fatally shot in road rage crash

    Roberson died instantly, and police found her vehicle and body in a ditch on the side of the road. The driver is described as man between 20 and 40 years of age with a medium build and blond hair.

    Moto Z2 with Snapdragon 835 processor, 4GB RAM spotted on GFXBench

    Moto M's battery is rated at 3050mAh and supports fast-charging; the smartphone measures 151.35x75.35x7.85mm and weighs 163 grams. It'll also arriving loaded up with Android 7.0 Nougat and powered by a MT6737 Quad-core 1.3 GHz CPU and 2GB of internal RAM.

CONNECT