Sean Hannity's Seth Rich Obsession Just Cost Him An Advertiser

No motive has been officially determined - though authorities believe he was the victim of a botched robbery - and some right-leaning media outlets and personalities have latched onto the theory that Rich was killed after providing internal DNC emails to WikiLeaks.

The Chicago-based Cars.com said that it had been "watching closely" and recently chose to suspend its backing of Hannity.

"The fact that we advertise on a particular program doesn't mean that we agree or disagree, or support or oppose, the content", a statement from the company read in part.

"Out of respect for the family's wishes, for now, I am not discussing this matter at this time", Hannity said on air.

Sean Hannity says there's "an attempt to take me out" as advertisers jump ship.

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Cars.com, mattress companies Leesa Sleep and Casper, United Services Automobile Association (USAA), Peloton bicycles, the Crowne Plaza hotel chain and doorbell company Ring have all asked to cancel their adverts from the show, The Los Angeles Times reported.

Despite the pleas from Rich's family and the retraction from his own network, Hannity continued to promote the theory on his radio show Tuesday afternoon, telling listeners, "I am not Fox.com or FoxNews.com".

In a statement Tuesday, Fox News Channel said its article about Seth Rich "was not initially subjected to the high degree of editorial scrutiny we require for all our reporting".

There is no evidence suggesting this theory is true.

Hannity wrote on Twitter Wednesday afternoon that he had spoken with "many advertisers" who said they "are being inundated with Emails to stop advertising on my show".

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Hannity announced in his Twitter account Wednesday night that he was taking a "long" Memorial Day weekend starting on Thursday, and he insisted that it had nothing to do with the growing backlash against him for pushing the debunked conspiracy theory about the murder of slain DNC staffer Seth Rich. Fox News says their star host will remain a major fixture at the network.

Fox News Channel's Sean Hannity spoke during a campaign rally, in March 2016, for Republican presidential candidate Sen.

In an interview with The Huffington Post on Wednesday, Hannity said the ad shifts represented efforts by progressives to silence him.

It is understandable that so many people have come to mistrust the media, because Fox News so often reports poorly sourced speculation as if it were news.

He said "liberal fascists" were trying to urge his advertisers to leave the show - the website Media Matters published a list of his advertisers.

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