Direct messages to streamline conversations

The new app update is available for iOS and Android and is in the process of rolling out today. Just go to Direct from your Instagram Feed.

Once you send a photo or video message, you'll be able to check when it was delivered and opened.

That means you can now send photo and video messages in addition to text.

Facebook (FB) has launched its fair share of Snapchat clones over the last several months, each one aimed at eroding the singular appeal of the popular ephemeral messaging app.

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The social media platform that the number of people using the service's direct messaging feature has grown from 300 million to 375 million.

Now ephemeral messages will be combined, appearing in the same individual and group messages with friends-very similar to the way Snapchat's (snap) messaging works. When disappearing messages launched in Direct previous year, they were given their own "Stories" bar atop the Direct tab.

Instagram announced late on Tuesday afternoon that it's launching the new Direct section to make it fast and easy to turn any conversation into a visual conversation with photos and videos.

Take a new photo or a new video, edit.

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Instagram first added disappearing messages in November and has seen an increase of 75 million people using Direct since then, said the release.

Instagram says friends can view your photo or video and replay it once. To take a disappearing pic or video clip, tap the blue camera at the bottom of the page or in any existing thread. So, this update can be seen as an ongoing effort to enhance the current experience and making it more streamlined - which it definitely has.

Instagram Direct's updated interface still places the spotlight on visual content, thus, a massive camera button has been added to the bottom of the same.

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