Super Mario Run Did Not Meet Expections

Super Mario Run is one of Nintendo's first mobile games and it released a year ago for iOS.

Super Mario Run is just one of several games in Nintendo's growing mobile game portfolio, but the platformer's free-to-try pricing model sets it apart from the company's other titles.

"Super Mario Run" was released for iOS gadgets in December 2016.

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In an interview with Time.com last month, Kimishima noted that Super Mario Run had been downloaded 78 million times, with "somewhere north" of 5% of people having paid for the full game. Super Mario Run is already among us, and we have already been able to test and give our opinion on the new creation of Nintendo for mobile devices.

Yet [Super Mario Run] was less of a moneymaker for Nintendo than might have been expected, due to the pay-once-and-play model. Nintendo prefers the model nonetheless.

Super Mario Run has officially launched for Android.

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Here's what an unnamed senior company official told Nikkei.

At the time, Kimishima explained that Nintendo was "experimenting with different types of monetisation [.] As a result of these experiments with monetisation styles, we're gaining what you might call confidence in our mobile business efforts". The company is believed to care more about expanding the reach of its intellectual properties to a wider audience and "aims to do more with its smartphone games than make money". However, while the company is still insisting on sticking by its pay-to-play model, it did admit that the plumber didn't fare quite as well as they were hoping.

Freemium games like Fire Emblem Heroes are going to be the exception, not the rule, when it comes to Nintendo apps.

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