Facebook Inc's Instagram Tops One Million Advertiser Milestone

Instagram now boasts 1 million advertisers.

Additionally, these features effectively pit Instagram with other long-standing reference sites like OpenTable and Yelp, making it all the more interesting to see what direction Facebook takes its filter-flipping service going forward. The company will add insights data around multi-image posts and Instagram Stories.

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80 per cent of Instagrammers now follow at least one business, and in the last month, over 120m Instagrammers visited a website, received directions, called, emailed or direct-messaged to learn about a business.

Instagram will also use the feature in a way to let its advertisers "measure the impact of their accounts", said James Quarles, the app's head of business.

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Instagram is preparing to launch an odd feature that, perhaps, will expand the app's number of users and the way they use the service. It's free for any user or business to sign up for the service, and over 8 million businesses have now joined its more than 600 million individual users.

The majority of Instagram's advertisers are small businesses, such as SpearmintLOVE, a website selling infant and toddler clothing and accessories. "Eighty percent of people on Instagram follow a business". Included in the roadmap will be a tool allowing consumers to book appointments directly from Instagram profiles set to roll out "later this year".

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'From the beginning it was a community of fellow moms to help get the word out, then it was buyers tagging us in photos of products they think we'd like for the store, to increasing sales through ads that reach people that were interested but had yet to buy'.


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