Apple Celebrates 10 Years of (PRODUCT)RED With Exclusive Games & Apple Pay

Apple has raised over $350M for (RED) in the last decade. "It's actually more than some countries have given".

For the next week, popular games (Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2 and more) on the App Store will host custom (RED) content.

"Of course corporations should have values, because people should have values", CEO Tim Cook said in an interview with USA Today.

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Now, to acknowledge World AIDS Day, which this year falls on December 1, Apple has announced a new lineup of (RED)-branded gadgets and games in its App Store.

Finally, Apple says that between December 1 and December 6, it will make a $1 donation-up to $1 million-for every purchase made via its mobile-payment service Apple Pay at the Apple Store, on Apple.com, or through its Apple Store app. Like other games taking part in the campaign, Seriously's Best Fiends and Best Fiends Forever offer limited edition in-app purchases whose proceeds go to Product (RED).

(RED) was one of Apple's highest profile philanthropic efforts under former Chief Executive Steve Jobs, who largely avoided corporate giving.

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In celebration of World AIDS Day, Apple and Red have teamed up once again this year.

The goal? To achieve a generation that is AIDS-free at birth, by ending cases where mothers transmit the disease to their children. These include an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones, and the Pill+ Portable Speaker. Angry Birds 2, for example, offers a special in-game pack of gems and feathers, with proceeds going to The Global Fund. Bank of America (N:) will contribute up to that sum for Apple Pay transactions using its cards. In the USA, iTunes Movies is offering a free download of "The Lazarus Effect", the documentary about the mission of (RED).

The Killers" holiday album, Don't Waste Your Wishes, is also exclusively available on iTunes featuring all 10 of their holiday singles, as well as a new track, "I'll Be Home for Christmas, ' with 100 percent of the proceeds in the USA going to the Global Fund.

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"There has been so much progress that has been made that we can end AIDS by 2030", she told Motherboard, echoing sentiments made by the United Nations. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. It tapped 10 mobile game developers-from the small to the big-to create exclusive content for the iOS versions of their titles as a means of raising awareness and money for Product (RED).


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